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RESULTS
Himalaya experienced the highest PartySmart (total line) sales on Amazon YTD in dollars and units; a 13% increase in unit sales compared to the prior year (2023)
PartySmart - Smart Parties
OUR STRATEGIC APPROACH
GET Casual Social Drinkers (21-40 years old)
WHO want to infuse wellness into their summer social occasions to avoid suffering the consequences
TO take a PartySmart capsule while drinking
BY tapping into real summer social calendars and lifestyle scenes to show how easy it can be to feel great the next day, PartySmart take-while-you're-drinking herbal capsules (one capsule for a better morning).
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