Broan-NuTone - Come Home to Fresh Air @ KBIS

Fresh air outdoors is an experience all audiences can relate to. The concept of fresh air indoors, however, remains abstract. To make the invisible issue of indoor air quality seen, we transformed the Broan-NuTone display booth into an immersive experience.

A full-size two-story home was built, furnished and powered with working Broan-NuTone products to allow attendees to experience the products from the comfort of “home”.  The real-life demonstration home housed guided tours and interactive exhibits for sales, influencer and media.  

To promote the brand relaunch and product showcase, The Company developed highly-targeted social campaigns highlighting both products and brand introductions to attendees using Instagram, Facebook and Linkedin, a direct email campaign targeted to attendees and media contacts as well as earned media outreach.  

Effectiveness and results 

Social media campaign targeted highly-specialized trade and professional audiences to experience and interact with Broan-NuTone’s Trade show-specific page and visit the booth.

• Drove more than 5.1k IBS landing page visits

• Encouraged over 204.6k engagements

• Reached 412k unique individuals

• Over 653k impressions

  • All for under $9.5k total / $1.86 CPC

Qualified Visits to the booth were up over 25 percent from previous year helping the sales team to reconnect with existing and new customers.  

Trade and business media coverage for Surface Shield with placements in Forbes, Dwell, This Old House, Kitchen and Bath Business, CEPro with totaling over 80 million impressions. 

Following the trade show, sales for Surface Shield were up over 20 percent over projected goals.