Base Culture Rebrand

“MiLlEniAls cAn’T aFfOrd tO bUy HoUsEs bEcAuSe tHeY sPeNd aLl tHeIr MoNeY on AvOcAdo ToAst.”

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**looks you up and down** “Are you SuReeEe you really want to eat that second slice of bread?”

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“$10 for bread? In THIS economy? I get mine for a dollar in the yoga mat section...”

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Being the breadwinner comes with a lot of heavy responsibility, expectations, and even more unsolicited free advice.

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But don’t let them forget that only you can determine what a “win” is for you - what energizes you, what makes you feel good, what lives up to your values.

As bread bakers, we’re here to help all who bring home bread let go of the restrictions and old recipes that limit joy, and start incorporating the simple ingredients that fuel it.

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This isn’t about polish, perfection, or what people expect of you - it’s about living the life you want to live, and feeling good doing it.

So let’s freakin’ get this bread. And make all the avocado toast we want with it.