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House of Popchips
Project type
Social Media & Shopper Campaign
Date
2025
Role
Co-Creative Director & Copywriter
THE SITUATION: Popchips was fading — a healthy chip pioneer getting drowned out by trendy kettle brands and forgotten by younger shoppers. We needed to make it culturally relevant again.
THE IDEA: So we gave it a plot. House of Popchips turned the brand into a six-episode social reality series — a Bravo-style mansion where each flavor became a personality: fiery Sweet Heat, bold BBQ Bro, and friends, tangled up in alliances and scandal.
It played like real entertainment, not ads, while sneaking in the brand's RTBs (never fried, grease-free, 50% less fat) episode by episode across paid/organic social, influencers, and retail media.
RESULTS: +33% velocity in grocery, +55% MULO sales YTD, +80% social engagement.
