Cat's Pride Litter For Good

Social, digital, video and email campaign to highlight the practical, charitable, and sometimes taboo benefits of Cat's Pride Litter For Good.

Who better to relay the Cat’s Pride mission than cats themselves? For every jug sold, Cat’s Pride donates a pound of litter to a shelter, which goes a long way towards finding loving homes for every cat that needs one. It’s heartwarming enough to make even the most street-hardened tomcat a little weepy.