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TAHA Wellness Brand Creation & Social Launch
Project type
Brand Identity & Social Launch
Date
2024
TAHA: Brand Identity & Campaign
THE INSPIRATION: For this New Zealand brand with Māori roots, we started with the name. TAHA draws from Te Whare Tapa Whā — the four pillars of Māori health: taha tinana (physical), taha hinengaro (mental), taha wairua (spiritual), and taha whānau (family/social). That framework became the brand's foundation.
THE CAMPAIGN builds directly on it: complete protein for complete wellness — nourishing all four tahas, not just the physical. Sourced from grass-fed, free-range New Zealand pastures, TAHA delivers the amino acids and energy to fuel any path. And fuel YOUR definition of wellness, while the story stays rooted in the land and practices it comes from.
